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Upcycle your Waste: Interreg 2 Seas

Be part of a greener Norwich: start upcycling

 It’s more than rubbish – the waste your business produces could be another businesses’ treasure. As part of a new EU initiative, Norwich BID is working with Small & Medium Enterprises from across the city to build a circular economy.

'Upcycle your waste' is completely free to participant businesses, and aims to help to reduce running costs, as well as creating a more sustainable future. At this stage, we’re hoping to talk to different SMEs and explore how this project could work for them.

In the first instance, we want to interview businesses to better understand their barriers and driver for upcycling.  We’ll be following this up with waste audits in the autumn, all completely free. Please contact to arrange an initial interview.

Taking place over the next three years, this is a long-term project working to reduce short-term thinking. Whatever your business is: a shop, a school, a restaurant, a manufacturer or anything in between, we want to help you reduce your waste, and repurpose your rubbish. Positive for the environment, and for the economy, ‘Interreg 2 Seas’ is a practical project designed to create results.

We’ll work with you step by step through the process, helping to identify potential opportunities and producing toolkits so you can move forward. The more businesses that participate, the larger the impact. This is an opportunity to improve your green rating, and play a greater role in your community.

By identifying the types of waste thrown away, the needs of organisations throughout the city, and the potential for upcycling, we’ll keep waste out of landfill and create a circular, sustainable economy.

Norwich is one of only six cities participating in ‘Interreg 2 Seas’, an EU funded project designed to create a sustainable and less wasteful future. SMEs from across the Greater Norwich Area are invited to participate, and play crucial part in the future of the city.

Watch a short trailer, and read more about the project below. 

 Would you like to know more?  Please contact 


Upcycle Your Waste - Transforming business waste flows into resources at local level


Introduction of circular business cases to transform company waste into resources is a key enabler for the transition to a circular economy. Circular measures like re-design of products and processes and green procurement bring EU companies economic benefits of 3–8% of annual turnover.

SMEs in particular experience difficulties in adopting circular practices, due to limited organisational, technical and financial capacity. Only 25% of SME waste is currently repurposed. There is growing demand from SMEs for:

  • Knowledge of their waste streams and corresponding circular business cases
  • Demonstrated solutions and tools to improve resource efficiency
  • Better cooperation among companies to organise sufficient scale and develop processes to upcycle waste

We want to enable businesses at local level to join this transition by facilitating SMEs to build their knowledge base, get organised & incorporate circular business cases and waste processing practices.


The objective of Upcycle Your Waste is to accelerate the adoption of circular business cases by SMEs that transform waste flows into resources at local level. We aim to achieve this by developing and introducing knowledge, tools and facilities that enable SMEs and local authorities to make this transition.

The overall result of the project is an increased adoption of circular business cases by SMEs in the partner areas in the UK, Belgium, France and The Netherlands, which includes Norwich BID and Kent County Council, OD IJmond, Economisch Huis Oostende, City of Roubaix, Technische Universiteit Delft, Katholieke Hogeschool Vives Zuid.

By pooling this expertise, we can create and demonstrate tools and solutions to enable the adoption of circular business cases by (groups of) SMEs, that can be applied by local authorities, business park managers and SMEs in the 2 Seas region and beyond.

This project receives support from the EU under the Interreg 2 Seas Programme and will run until 2022.

For more details on the project see

For more information about the project in Norwich  and how you might get involved please contact


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