The Ivy City Food Trail rectangle

City Food Trail

Bringing Norwich together through a delicious meal. Or two.

Norwich BID's City Food Trail brings local restaurants, cafes, and bars together to create a themed trail across the city, encouraging footfall and creating an attractive packaged experience for the general public. Inspired by the hugely successful Love Light Norwich Food Trail, the new City Food Trails will take place several times a year, always linked to a key event in Norwich's calendar. 

By participating in the City Food Trail, businesses will benefit from a suite of free promotion, driving covers  and bookings. With promotion across our social media channels (70k+), email database (65k+), and VisitNorwich website, as well as associated PR, the City Food Trail will put hospitality venues in front of more people, and create a clear call-to-action to visit.

The Victoria City Food Trail rectangle

The first City Food Trail is running from Monday 12 July to Sunday 22 August, and is dinosaur themed!  Designed  to celebrate Dippy, National History Museum's iconic Diplodocus, coming to Norwich Cathedral this summer, and Break's GoGoDiscover T.rex trail. The first City Food Trail is free for businesses to participate in - all we ask is that you let us know you're interested, create a dinosaur themed menu item, and send us details of your business, including hi-res images.

In return, we'll send you a toolkit with all the information you need, including a Dino menu template, and a neon light for you to display in your window. Please register your interest by Wednesday 23 June by emailing us

If your business participates in City Food Trail, you will be featured on blogs on VisitNorwich, across social media, and included in a custom City Food Trail virtual map on the VisitNorwich website. The City Food Trail will be an attraction for residents and tourists to the region, and will help to support the hospitality sector.



Image in header courtesy of The Ivy, image in body courtesy of The Victoria.