Dino Food Trail The Ivy 2

City Food Trail

Boost your hospitality business with our free City Food Trail promotion.

Norwich BID's City Food Trail brings local restaurants, cafes, and bars together to create a themed trail across the city, encouraging footfall and creating an attractive packaged experience for the general public. The City Food Trail will take place several times a year, always in connection with a key event in the Norwich calendar. Our next City Food Trail - Love City Food Trail - will take place as part of Love Light Norwich, from 12 February - 12 March

Businesses who participate in the City Food Trail will benefit from an extensive marketing & PR package, including a new printed map! In the Dino City Food Trail (which took place July-August 2020) 60% of participating hospitality businesses reported an increase in number of diners. 

Businesses featured in the City Food Trail will benefit from a suite of free promotion, driving covers  and bookings. With promotion across our social media channels (70k+), email database (65k+), and VisitNorwich website, as well as associated PR, the City Food Trail will put hospitality venues in front of more people, and create a clear call-to-action to visit.


Love City Food Trail

Our new 'Love City Food Trail' is themed around our awe-inspiring Love Light Norwich festival (17 -19 Feb 2022). The food trail will be running from 12 February - 12 March and is free for all hospitality businesses to participate in. 

The Love City Food Trail also features a brand new printed map, with a new Passport feature! Participating businesses simply need to create a love themed dish, drink, or treat. (This can be a dish that you are already creating for Valentine’s Day!) 

This passport will be printed on the map or downloadable via our website. The public will need to collect 6 stamps from 6 different businesses that they have visited during this period to enter a competition to win a prize. We will be providing each of the restaurants participating with a heart stamp to be able to sign people’s passports. 

Please get in touch with victoria.felipe@norwichbid.co.uk to confirm your participation – last date to be included in the printed map is Friday 14 January. You'll then simply need to send us your logo, the name of your dish and a high res picture of it, and your social media / contact details.

If your business participates in City Food Trail, you will be featured on blogs on VisitNorwich, across social media, and included in a custom City Food Trail virtual map on the VisitNorwich website. Your business will also be promoted as part of Love Light Norwich. The City Food Trail will be an attraction for residents and tourists to the region, and will  support the hospitality sector.





Image in header courtesy of The Ivy, image in body courtesy of The Giggling Squid.