Purple Flag Cover Image

Purple Flag

Purple Flag is the national accreditation scheme for town centres at night. It is the “gold standard” for night time destinations, like Blue Flag for beaches, places that meet the standards can fly the flag. Norwich has been awarded the prestigious Purple Flag status, which is a positive indication of an entertaining, diverse, safe and enjoyable night out in the city.

atcm purple flag logo

To secure the award, Norwich Business Improvement District (BID) worked with key partners; Norwich City Council, Norfolk Constabulary, licensed premises and other organisations to help tackle many of the effects of the city centres night-time economy on residents, businesses and visitors.  Businesses that trade in the evening and night-time economy have established a ‘Late Night Norwich’ scheme. This important trade led initiative has created excellent working relationships across the leisure sector and has resulted in a significant impact on safety and wellbeing in the city.

The Evening and Nighttime Economy in Norwich is vibrant, diverse and welcoming – becoming a popular destination due to its extensive events programme. Within Norwich’s Purple Flag area there are 347 licensed premises which add to the city’s cultural scene.  The variety and number of venues and events range from live music and festivals at large venues such as The OPEN, to literary readings and artwork showcases based in some of the city’s more intimate locations.

Additionally, there are a number of initiatives within the city centre which help with the safeguarding of customers and venue staff:

SOS Bus, 07833 505505 – Located opposite KFC on Prince of Wales Road every Friday and Saturday night (9pm – 3.30am) they are a first port of call for those whose well-being is threatened by an inability to get home, illness or injury, emotional distress or other vulnerability. For more information on the initiative, visit their website.

Safe Haven,  07729 807675 -  Providing help and assistance on Friday and Saturday nights. For more information, visit their website.

Ask for Angela – enabling young people to ask bar staff for assistance discreetly 

Scan Net - effectively assesses every ID presented on entry. This initiative has been extremely successful in ensuring a safer night out for all.

Breathalyser on entry – Recognised as good practice for bars and clubs, with Door Supervisors having the right to screen customers awaiting entry. This has been found to take the emotion out of a situation in which a person might be refused entry to a venue due to high levels of intoxication.


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