norwich castle

Norwich Experience

Norwich is a vibrant, creative city with a rich cultural heart. We will create new initiatives and campaigns to reinforce Norwich's reputation as a warm and welcoming city and one of the UK's best working, living and shopping environments. Our initiatives will encourage people to visit the city and to make return visits time and time again.

BID initiatives could include:

  • Christmas lights or a Christmas Festival of Light 
  • A Norwich seasons campaign to maximise opportunities in peak periods and to drive footfall in quieter trading periods such as; Norwich Fashion Week, City of Ale, Food Festival, Noirwich etc
  • Reducing instances of begging and anti-social behaviour
  • Improving signage and wayfinding
  • ALERT radio and DISC scheme to help reduce crime in the city centre through secure information sharing
  • Early evening events to compliment and promote the leisure offer in Norwich and to add value to city centre visitors in the early evening economy
  • City Hosts to welcome and guide visitors in Norwich
  • City centre gateways, installations and attractions

New initiatives to reinforce Norwich's reputation as a welcoming and appealing destination, day and night cover some of the following.

City Hosts

Norwich BID City Hosts will welcome, guide and assist visitors in the BID area providing help and advice to enable them to gain the maximum benefit and enjoyment from their visits.

Early Evening Events

Our Head Out, Not Home campaign promotes the leisure offer in the city centre, including bars, restaurants and theatres to provide growth, a coordinated approach and value to city centre users in the early evening (5pm - 8pm).  Building on the success of last year's Head Out, Not Home campaign, our FREE summer events programme returned in June offering more great family entertainment.

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Alert Radio Scheme

The Alert Radio Scheme aims to reduce crime and disorder and antisocial behaviour in Norwich businesses, retail and night time economies, to make Norwich a safer environment for residents, visitors and shoppers and to develop effective ways of communicating with businesses, retailers and the night time economy to minimize the risk of crime.

Run Norwich

Run Norwich is a 10km road race which takes in some of the cities most iconic and prominent landmarks.

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