Norwich is a vibrant, creative city with a rich cultural heart. We will create new initiatives and campaigns to reinforce Norwich's reputation as a warm and welcoming city and one of the UK's best working, living and shopping environments. Our initiatives will encourage people to visit the city and to make return visits time and time again.
BID initiatives could include:
New initiatives to reinforce Norwich's reputation as a welcoming and appealing destination, day and night cover some of the following.
Norwich BID City Hosts will welcome, guide and assist visitors in the BID area providing help and advice to enable them to gain the maximum benefit and enjoyment from their visits.
Our Head Out, Not Home campaign promotes the leisure offer in the city centre, including bars, restaurants and theatres to provide growth, a coordinated approach and value to city centre users in the early evening (5pm - 8pm). Building on the success of last year's Head Out, Not Home campaign, our FREE summer events programme returned in June offering more great family entertainment.
The Alert Radio Scheme aims to reduce crime and disorder and antisocial behaviour in Norwich businesses, retail and night time economies, to make Norwich a safer environment for residents, visitors and shoppers and to develop effective ways of communicating with businesses, retailers and the night time economy to minimize the risk of crime.
Run Norwich is a 10km road race which takes in some of the cities most iconic and prominent landmarks.