Our brand-new summer campaign launched 17 June and will be running until 30 September.
A story to tell.
There’s no end of things to do, memories to make,
and experiences to be had.
Share a break this summer.
Running across paid digital, organic digital, Out of Home, visitnorwich.co.uk and PR our aim is to raise awareness of Norwich and Norfolk and build a new audience for our destination. We're inspiring day visits, city breaks, and longer stays to domestic travellers, in visitor segments identified in partnership with VisitEngland.
Norwich is an incredible city to explore and a great day out for holiday makers already in the county this summer. A trip or stay in Norwich and Norfolk offers visitors a wide variety of things to do, differing landscapes to explore, experiences to try and of course delicious food and drink. And whether our potential visitors are families, individuals, groups or couples – we have something for everyone. As well as a friendly welcome and superb hospitality.
Our call to action is visitnorwich.co.uk.
On our homepage find our summer hub full of great content to motivate users to book and find out more. Plus, we have our City of Stories blogs, and the ever popular What’s On directory. Fresh content will be published throughout the summer and into Autumn.
Our paid digital campaign will run across Facebook, Instagram, Google Discovery and YouTube with a mix of single image and carousel ads as well as a summer video.
Our target audience is 25-44 years – couples and individuals without children living in Suffolk, Lincolnshire, Cambridgeshire, Buckinghamshire, Essex, London, Bedfordshire, Northamptonshire, Leicestershire, West Midlands and Devon.
We are also running an organic campaign with a competition to win a 2-night break here with great experiences to drive sign ups to our City of Stories consumer database.
Out of Home activity includes digital screens in Cambridge, Chelmsford, Milton Keynes, Peterborough and Exeter. And Greater Anglia duel branded posters at stations in Diss, Ipswich, Manningtree, Colchester, Chelmsford, Stratford, London Liverpool Street, Cambridge, Cambridge North, Ely and Stansted Airport.
To reach our target audience of holiday makers (domestic and international) as well as residents already in Norfolk this summer we will have 6-sheet posters at high footfall locations and covings on 13 Norwich Park and Ride buses. And we have a double page spread in the 2022 Welcome to Norfolk guide which is out digitally for summer 22 (QR codes in hotels and accommodation) with the printed guide being distributed in September taking us through to summer 2023 placed across the county in hotels and holiday cottages.
We have taken a one-page advertisement in the new Enjoy East Anglia guide. The guide will be found in London, Essex and other key areas within a two-hour drive radius including TICs and high footfall places such as London stations.
The groups market has also been targeted with several ongoing advertisements and editorial in Coach Tours UK which commenced last summer. The July issue has a special feature on Norwich and a City of Stories one page advertisement.
Prior to summer
Our PR is ongoing. This year we have benefited from valuable TV coverage with our paid activity with Channel 4’s Best of Britain by the Sea this first aired in May. Investment Partners featured in the show are already seeing bookings and positive enquiries.
We have also achieved coverage with The Guardian, Great British Life, Hampshire Life, Lancashire Life, Somerset Life, Reclaim mag, Yahoo.com, DailyMail.co.uk, Evening Standard.co.uk and The Times.
We are currently running a joint digital campaign with Loganair to bring visitors from Exeter, Devon. And we have been targeting audiences with Loganair and Greater Anglia through their consumer databases and social channels.
If you are a business that benefits from tourism and are not already a VisitNorwich Investment Partner, read here for how to join us and what we do. Prices start at £325 for 12 months read more here. We always welcome new members.