Careys Wreath


Spring Garlands: #NorwichBlooms

Be inspired to put a spring in everyone’s step with a 390-year-old Norwich tradition this May Day by decorating your business’ door and cheerily welcoming people back to Norwich.

We’re asking businesses to welcome people back to Norwich by decorating their doors with Spring Garlands! Launching on May 1, in time for the first May Bank Holiday weekend, these door decorations will help reinvigorate the city, creating a bright, optimistic, and welcoming atmosphere. Get ready for #NorwichBlooms!

To encourage footfall, enhance the experience and promote visiting the city centre, we’re asking businesses to decorate their doors with a spring garland. These door decorations can be floral, designed from stock, or inspired by another concept completely, and all businesses are invited to participate. All we ask is that your Spring Garland is up on your door by May 1, ready for the first May Bank Holiday.

Spring Garlands is part of Norwich BID's wider city activation work, helping Norwich to once again thrive. Norwich BID's new city activation strategy will encompass all sectors and will put businesses at the heart of the programme.

Getting involved is really easy …

  • Door and window decorations can be floral, designed from stock, or inspired by another concept completely.
  • Doors and windows must be ready by May 1, ready for the May Day Bank Holiday Weekend.
  • Take pictures and share your creativity online by tagging Norwich BID (@NorwichBIDUK on Instagram & Twitter) and VisitNorwich (@VisitNorwich on Instagram, Twitter, & Facebook).
  • Use the hashtag #NorwichBlooms
  • Norwich BID and VisitNorwich will share your images and messages, promoting businesses to a wide audience. Our channels have a combined audience of over 65k.

Why we are doing this …

Norwich BID is inviting businesses across Norwich to join our Spring Garlands initiative and help Norwich bloom, welcoming locals and visitors back to the city as it opens up again.

This positive flourish of creativity and colour is aimed at:

  • Welcoming people back to the city centre in a joyful way.
  • Enhancing visitors’ experiences of the city centre in spring.
  • Promoting a feeling of community spirit and the city coming together.
  • Providing all businesses in Norwich with a cost effective and creative reason for enhancing their entrances or shop windows as we come out of lockdown.
  • Creating conversations on and offline, and media coverage about Norwich.
  • Encouraging footfall and people shopping in bricks and mortar businesses instead of online.


Using our VisitNorwich platform we will …

  • Publish a series of blogs showcasing the Spring Garlands initiative on
  • Embed a selection of Spring Garland Instagram posts into one blog post.
  • Work with local media to drive interest in Spring Garlands to further promote Norwich City Centre.

Norwich’s Floral Tradition

On the 3 May 1631, 390 years ago, the first Florists’ Feast took place. In Norwich. We’ve the 1565 Dutch weavers invited to the city by Queen Elizabeth I to thank. Known locally as Strangers, the weavers not only brought and shared their expertise to boost the city’s textile trade, but they also brought skills in horticulture too. And this is where the story begins.

The Florists’ Feast of 1631 celebrated and displayed exquisite flowers lovingly nurtured by Strangers and locals alike. Flowers through the centuries have always had the power to portray beautiful and joyful messages hence the coined phrase ‘say it with flowers’, and so the Florists’ Feast was a success (it became an annual event) driving the local economy and spreading much cheer!

Today, some 390 years later we pay homage to this meaningful tradition by inviting all businesses across Norwich to use floral decorations to adorn their entrances, encouraging people back into the city as we come out of lockdown in a memorable, optimistic and uplifting way. And on the same date as Norwich’s original Florists’ Feast!

Find out more about the Florists' Feasts.

Get in touch for more information.

 Header image from Cary's Flowers, on Norwich Market.