Xmas Crown Trail 58 Langleys


Crowns have taken over the city! #CrownTrail

Celebrating the city with Christmas crowns!

On 16 November, Norwich BID and VisitNorwich in partnership with the Norfolk Museums Service launched the Christmas Crown Trail. This free, fun, family event, running until 5 January, aims to spread some festive cheer through the city of stories, and encourage footfall in this key season for businesses.

The trail was inspired by the 900-year anniversary of King Henry I’s visit to Norwich Castle for his Christmas Court, and takes eager trail hunters across all of Norwich, old and new, to discover all the city has to offer.

The trail has had a fantastic response, with over 90 businesses across Norwich signing up to take part. Four mini-trails were created, which take people across different parts of the city and encourage repeat visits to the city centre to complete all of the trails.

Since launching, #CrownTrail has been used over 170 times across Instagram and Twitter, and media coverage has been secured with BBC Radio Norfolk, Future Radio, That’s TV, EDP, Norwich Evening News, Eastlife Magazine, Travel Dine Relax magazine, Norfolk Magazine and more.

15k trail maps have been distributed across the region, with a further 10k maps distributed to tourists through our City Hosts, and to participating businesses.

Maps were also available from our festive pop-up installation at Norwich Market (stalls 138 & 139). This free installation showcased Norwich throughout the years in picture form, with fairy lights and Christmas trees creating a beautiful and festive mini art exhibition in the city centre.

There are so many incredibly creative and beautiful displays across the city, and some businesses have even run accompanying competitions or written blogs for their websites to help promote their participation in the trail. And with the trail running until 5 January, there’s still plenty of time to promote your participation in the trail across your social media, newsletters and website to help draw eager trail hunters to see your business this Christmas.

Why we created the Christmas Crown Trail…

  • To encourage shopping in person rather than online
  • To encourage footfall and promote the city centre to local residents and tourists
  • To promote visits to local businesses during the Christmas period
  • To help to tell the story of King Henry’s journey to Norwich, and engage visitors with the city’s history
  • To provide a free, fun, family event that businesses can benefit from
  • To provide businesses with a cost effective and creative reason for enhancing their shop windows in this key selling season
  • To create conversations on and offline, securing media coverage about the city