Norwich BID is instrumental in developing innovative destination marketing campaigns and ideas that put Norwich at the front-of-mind for visitors, tourists and businesses across the UK and abroad. Our campaigns look to reach potential visitors using a range of media. This includes considering the use of social media, web-based and mobile technologies to allow interactive dialogue between organisations, communities and individuals.
Working in partnership with VisitNorwich one such destination marketing campaign is, ‘Norwich: The City of Stories’. Building on Norwich’s status as a UNESCO City of Literature; initially a 12 week campaign covering 12 themes, telling some of Norwich’s most amazing tales, uncovering the city in a series of stories to bring it to life for those who love the city, and for those that have never been. Due to the success of the campaign, it is now a permanent feature of our city.
Discover Norwich App is the one stop shop for everything Norwich! FREE to download on iOS and Android the app features detailed events listings, an interactive map, city trails and a directory by interest. Norwich BID Businesses are featured on the app for free.
City Centre Festivals and Events
Norwich BID supports and helps to promote a number of events and projects throughout the year including: