Norwich BID’s mural project aims to enliven vacant and tired spaces in the city centre with dynamic large-scale murals to the theme of “City of Stories”. The murals add to cultural tourism, deliver a new dimension to the experience of the city centre, and positively build on Norwich’s status as a UNESCO City of Literature.
After seeking consent from tenants and landlords, Norwich BID applied for planning permission to install murals in a number of sites across the city centre. Following approval, a tender process was completed to find an installer who would be able to complete the artwork to a high standard. A public competition was launched to find the most inventive and dynamic designs for the spaces. There were over 100 entries to the competition from local, national and international artists, and the winning designs were chosen by a panel of judges.
The first mural was completed on Pymm & Co, Ber street on 14th April 2016, which was designed by Norwich University arts graduate Poppy Cole and depicted a quirky street scene. In August 5th 2016 the second piece was unveiled, using artwork by local artist Beverley Coraldean. This was followed by Malca Shotten's image of a dragon on Red Lion Street.
Steve Pymm, Owner, Pymm & Co said, “We are honoured to be chosen as the first business in Norwich to be involved in this creative project. We love the artwork created by Poppy and 3D Creation have done a superb job of the installation. We look forward to seeing more great murals around the city as the project develops”.
Mark Fitch, Partner, Hatch Brenner said, “The artwork has enlivened our building and highlights Norwich’s vibrancy. ‘Our wall’ is very high profile, facing over Theatre Street and the mural will be viewed by thousands of people. It is really interesting to hear passers-by giving their positive views on the artwork. We are so pleased with the finished piece and glad we could be involved with Norwich BID’s project”.
"The Dragon is inspired on the last Snap Dragon in Norwich – based at Norwich Castle Museum – the words incorporated were also uncovered here at the Castle. I am really happy to see him there, as a bit of fun on the shop fronts! I am a passionate believer in public art and I hope to be working on more murals in the future." - Malca Schotten, Snap the Dragon Mural Artist
Another mural - on the side of the Virgin Money Lounge on Castle Street - created by Architectural Illustrator Derek Jackson, called The Case for Norwich. Derek has said "Norwich BID's mural project is an excellent opportunity for local artists to make their mark on the city. As well as adding to the city's individuality, it allows me to give something back to a place I'm proud to call home."
Matt Tansley, Virgin Money Norwich Lounge manager said: “We are delighted that the Virgin Money Lounge was chosen as one of the locations by the Norwich Business Improvement District to feature these superbly crafted murals"
Norwich was named as one of the top ten locations in the UK for retail opportunities and leads the East of England. Ranked as 2nd behind Milton Keynes, Property Week’s Hot 100 Retail Locations 2014 report highlighted Norwich’s strong retail and tourism offer.